How to plan and create content on Instagram

If you’re not sure what to post on Instagram and how to create an engaging and interesting feed, then look no further! In this guide, you can learn how to plan social media posts and content to build your profile.

Step 1 – Plan content

The first thing you need to do is plan out your content. Think about how you want your feed to look, an aesthetic you want to achieve and the kind of message and image you want to convey. Once you have brainstormed this, focus on what @instagramforbusiness describes as the three most important themes: engage, educate and excite. Essentially what this means is engage your audience with the content you post, educate them by informing through what you post and conveying the message of your business, and excite them by creating fun and interesting content through stories and your feed.

When you post, think carefully about your captions, this is what will keep your customers engaged with the post and if they like what you say, an incentive to share. Use captions to tell a story and make sure the first part is the most important bit, so even if they don’t read all of it, they still see the most important part.

Make sure to plan a good range content, this will need to include images and videos and a plan for daily stories. It is important to post consistently and often to grow your following and get more leads.

Step 2 – Focus on consistency

Consistency is important for your feed, this will ensure customers see you as reliable and professional. You can have consistency by posting regularly and keeping a recognisable aesthetic. To post regularly make sure to add in your plan to create bulk content, this means you can have posts ready to go to avoid being inconsistent.

To give yourself a recognisable aesthetic, use the came colour palette across your profile and use a preset or filter on your images. This will ensure they are all in keeping with your aesthetic and are instantly recognisable to a customer.

You can create mood boards on Instagram of some feed inspiration and use the save feature for any posts you may want to recreate in your own style. You will also need to go through your existing feed and archive any posts that don’t quite fit in with your aesthetic, to make sure everything works coherently.

Step 3 – Use stories and lives to engage customers

Instagram stories and lives are useful features of the app to engage your customers. You can read more about how to use Instagram stories here.

When it comes to content planning and creation, plan out what kinds of stories you want to post and dates you will be doing lives. You can then advertise the lives in your stories leading up to the date to make sure you get lots of engagement. Carefully think about what you will post and when, if you are doing activities that can be showcased on your stories, think about the kind of shots you want to get and whether that is images or videos.

Step 4 – Product photography

Product photography is a great way to showcase your products and look professional while doing so. Even if you are an amateur photographer, it is easy to do. Think about the lighting, angles and set up for your shots. For example, do you want the images as a close up or further away with more in the frame? Make sure the image isn’t too overexposed, meaning the light isn’t too bright, making it difficult to see the product properly. Instagram also has moderately good editing within the app alone, so if you aren’t an expert on Photoshop, don’t worry. Just simply add you pre-chosen filter or preset and adjust the brightness, contrast and sharpness accordingly. These are basics when it comes to editing but will give the image a more polished look. If you feel more confident then play around with the other editing features and see what works best for your aesthetic.

Step 5 – Focus on lighting and a professional look

As mentioned before, lighting is very important. This goes for all content you post, make sure the lighting isn’t too over or under exposed. You don’t want images that are too dark or hard to see because the light is so bright. So think about taking images in daylight, but not direct sunlight, for selfies especially, as it will be too bright. Golden hour has always  been popular amongst Instagrammers, when the sun is setting it provides a beautiful golden glow, perfect for photography, so time of day is definitely important to consider.

Professionalism will come with making sure all elements of your profile are consistent and work well together, using all the steps mentioned above. You need to come across as reliable to your customers so planning the right content will help you keep those loyal followers and gain new ones.

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