How to create an Instagram shop

Setting up an Instagram shop can help you introduce your business to people all over the world. Using the feature will let you tag products and collections so potential customers can browse your content directly in the app. It will also encourage customers to be more interested in your products as they have an easy way to buy. Perks of …

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How to boost audience engagement on Instagram

Audience engagement is an important part of growing your brand and generating leads. An engaged audience will stick with you and be loyal to your brand. Building an online community can help keep and gain customers while connecting directly with your audience and learning about their needs. Check out the tips below on how you can engage your audience, encourage …

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How to plan and create content on Instagram

If you’re not sure what to post on Instagram and how to create an engaging and interesting feed, then look no further! In this guide, you can learn how to plan social media posts and content to build your profile. Step 1 – Plan content The first thing you need to do is plan out your content. Think about how …

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How Social Media Optimisation can help you

What is Social Media Optimisation? Social Media Optimisation (SMO) is all about generating publicity to bring awareness to your brand or business and making sure elements of your website can be optimised for social media. SMO is essentially the process of creating and enhancing your social media plan, to get results. It can really benefit your business and help to …

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How to use Instagram stories to gain followers

Instagram offers powerful tools for your growth  Instagram is a great tool to help promote your brand or business and generate leads. One particular aspect is Instagram stories. By using them regularly and posting engaging content, this will help keep your audience interested and wanting more. Instagram stories have many different features to encourage creativity and interactivity with your followers. …

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Clubhouse: The invite-only audio chat app everyone’s talking about

So what is it? Clubhouse is the latest in social media trends and since launching in 2020, it has now achieved around 6 million users, with this figure continuously rising. It is used by many celebs, including Oprah, Ashton Kutcher, Drake, Jared Leto and Elon Musk. Straight out of Silicon Valley, the social networking app based on audio chat, is …

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How to make the most of social media to grow your brand and online presence

Why are social media so important? In a world where most people are on some form of social media, it is important to make the most of this tool and use it to your advantage. This can be by advertising yourself or your business, reaching a wider audience or using it as a place to share content and engage with …

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Why healthcare and fitness are important now more than ever

Workout regularly is fundamental With the coronavirus pandemic still putting a strain on everyday life, it is the perfect opportunity to focus on yourself and indulge in healthcare and fitness. We are now in a world where working from home is the new norm. With that can come an ease to be less active and seek comfort in staying at …

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What is Personal Branding and what is it for?

Many people talk about personal branding but does anyone know what personal branding really is? Let’s leave the definition of personal branding to wikipedia. I would rather tell you what my idea of this discipline is. In my opinion Personal Branding is nothing more than the ability to “sell ourselves” and create empathy with others. That’s right, empathy. That’s what marketing …

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