Branding

Branding

Defining the brand

B Branding is essential because it is what makes a memorable impression and also allows your clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and to clarify why you’re a better choice.

When creating this logo, I was working with the concept of symbiosis of nature and science, since the company has a patented organic cosmetics formula and works only with raw ingredients.
I created a spiral of leaves in green tones, that transforms into the visual image of a flower.

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